NICOLE VALERIUS | Nicole Valerius

About

As a creative one-woman run studio, my brand was created to represent my values and perspective. It was designed to communicate trust, professionalism and intuitiveness through a bit of whimsy.

Brand Book

Color Palette

1C1F1E

172D1F

578D70

FAF8F5

COPPER

Logo

Graphic Elements

Graphic Language

WHIMSICAL – TRUSTWORTHY – WARM – INTUITIVE – HANDCRAFTED

Each illustration was hand drawn and intentionally chosen for its symbolism, its style was meant to inspire finesse, intuition and passion for the craft.

Typography

Aa

Kafka Display Classic / Logo / Header

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

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Aa

Gopher / Running Text

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

1 2 3 4 5 6 7 8 9

Art Direction

To create a brand that represents my values, to communicate trust and professionalism and to define my message through hand drawn illustrations.

I created an earthy palette where black inspires trust and elegancy, green is warm, friendly and transpires nature's serenity, finally the copper brings a touch of raw whimsy and the sparkle we all need. Each illustration carries a message through symbolism.

The moth represents transformation; it reinvents itself constantly.

The dragonfly represents adaptability, resilience and new beginnings, the qualities I seek when starting any new project.

The moon, stars, sun and mountains are unmovable forces of nature, they are my pillars and source of strength.

The dragon represents fiery passion, leadership and determination, crucial for working solo and running a business.