ANAIS BY MIMOLETTE | Nicole Valerius

About

French spirit, local rhythm. Anaïs brings together French-inspired cafe cooking, house-made pastries and specialty coffee in a space designed for everyday rituals. The logo was inspired by how the owner handwrites his daughter's name, Anaïs. This brand was designed to partner with Mimolette while having its own identity.

Brand Book

Color Palette

1E3A30

FA8E23

E3D949

Logo

Graphic Elements

Graphic Language

These hand drawn illustrations were initially designed for Mimolette and then transferred into Anais to tie both brands as partners, they represent the value of craftsmanship put into baking goods for everyday rituals.

Typography

Parkside Hairline / Header

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

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Myriad Variable Concept / Running Text

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

1 2 3 4 5 6 7 8 9

Art Direction

To represent Anais's love for handcrafted goods, and to inspire trust and care to the local community. To extend Mimolette's brand into a new identity while keeping the same values

I designed a logo with my client as this design was a personal homage to his daughter's name and how he handwrites it. With the same values but the freshness of a new phase, we decided on a Forest Green and kept the same gold and off-white from Mimolette's palette. New font, new colour, new logo, same values and objectives.

The hand drawn illustrations, the cursive font, the vintage ornamental details and the ready-to-start-your-morning clean aesthetic are brought together to remind you of that little cozy cafe in the alleys of Paris that just feel like you will never try a better croissant again.